A big uShip welcome to Dick Metzler, uShip’s new – and first – Chief Marketing Officer (CMO). Dick is a 25-year shipping industry marketing veteran who has held leadership positions at some biggest names in freight.
He brings to uShip that perfect mix of incredible transportation experience and fundamental brand management that’s brought to market some of the industry’s most well-known freight brands and services like DHL’s U.S. launch and the early version of FedEx home delivery.
Here’s a brief Q&A with Dick:
Q. How did you first learn about uShip?
DM. I had come across uShip as I was looking for potential speakers at the TMSA (Transportation Marketing and Sales Association) where I was president at the time. I was able to arrange for Matt Chasen (uShip’s CEO) to give a lunch talk – and I had an opportunity to learn a lot more about uShip and get to know Matt better.
Q. What attracted you to take the CMO role at uShip?
DM. One of the most intriguing parts of uShip for me is that we have a one-of-a-kind online transportation exchange where we are in effect the eBay, Priceline and Travelocity of shipping, all in one. When you combine uShip’s unique transportation value proposition, plenty of additional market segments to pursue, and the opportunity to tell our story to a lot more people, it is a great place for a marketing guy like me to be.
Q. You’re joining uShip at an interesting and exciting time. What will be your main responsibilities?
DM. I’ll primarily oversee uShip’s brand and marketing strategy, as well as online search, inbound/outbound marketing, business development and corporate communications that support cross-company initiatives and key verticals, including, vehicles, relocation, household goods and freight services to uShip’s core carrier, shipper and broker stakeholders.
Q. What’s impressed you most about uShip so far?
DM. uShip has built a tremendous amount of proprietary technology that I don’t think the freight industry realizes, like secure online payments, mobile apps, tracking, search and more. It’s also perfectly positioned to be a core ecommerce fulfillment platform for larger than parcel goods in support of both B2C e-commerce marketers as well as business shippers. I think there is a terrific opportunity to package, position and take to market the great work the uShip team has done in a clear, fun and compelling manner. Stay tuned.
Q. What has surprised you the most?
DM. I’d have to say the culture. It’s unlike any place I’ve ever worked. Even after 10 years and almost 200 employees, it’s been able to maintain a fun, youthful, work-hard, play-hard environment that really values employees and offers some nice perks like free lunches and First Friday team building.
Welcome aboard, Dick!