On Sunday, over 100 million people will tune into Super Bowl XLVII as the San Francisco 49ers take on the Baltimore Ravens. Whether you’re watching for the Harbaugh brothers storyline, ads
that cost around $3.8 MILLION for a :30 second spot, or Beyonce lipsyncing her way through the halfway show, it offers something for everybody.
Studies have shown that two-thirds of women and half of men who watch the Super Bowl are as interested in the commercials as they are in the game.
Last year, according to studies, the “tuneaway rate” — the rate at which viewers ignore commercials (you might know it as a “bio break” or “refresh the dip break”) — was 0.7 percent, or 7 out of every 1,000 viewers. If you’re a commercial buyer, that’s pure gold — that rate is 5x better than the rate during regular broadcasts.